Case Study: Smosh, Lucky Lopez & Poetik Flakko

Breeze gives creators the power to take their channel to the next level. Let’s see how Smosh, Lucky Lopez, and Poetik Flakko used Breeze funding to take bold steps forward and level up their channels.

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For creators who are ready to scale but don’t want to give up their creative control or future revenue, access to funding can be a game-changer. Whether it's buying back a legacy channel, launching a new content studio, or investing in a bigger production pipeline—these aren’t small moves. But they’re the moves that take a channel from steady to skyrocketing.

Today we’re sharing how these creators—Smosh, Lucky Lopez, and Poetikk Flakko—used Breeze to take bold steps forward and grow their channels. Their stories show just how powerful the right funding partner can be.

Why Breeze Funding for Creators Matters:

Today’s YouTubers are running full-scale businesses—producing content, managing teams, launching side brands, and making major investments in their long-term growth. But those big moves often require upfront capital. Traditional funding options? They can be slow, restrictive, or demand a cut of future revenue.

Breeze offers a new way forward: simple, fast, fixed-fee funding that helps creators level up while staying in control of everything they’ve built.

Creator Study #1:

Smosh Reclaiming a Legacy with Breeze.

In June 2023, Ian Hecox and Anthony Padilla reunited to buy back the legendary Smosh brand. After years of changes—including Anthony stepping away from the channel in 2017 and ownership passing from Defy Media to Mythical (Rhett & Link’s company)—Smosh had been through a whirlwind. 

But, they had a vision: to take back full ownership of their brand and return to making the kind of content that made them fall in love with YouTube in the first place.To make it happen, they leveraged Breeze’s creator-focused funding to gain access to capital to buy back the channel. Anthony and Ian were able to acquire the Smosh channels, retain full ownership and creative control of their content, and can now prioritize their creativity without compromise.

Now, Smosh is independent again and thriving on YouTube. They’ve reconnected with longtime fans, launched new formats, and proven what’s possible when creators have control over their brand and the funding to back their vision.


Creator Study #2:

Lucky Lopez — Turning Revenue into a Full-Scale Studio

Lucky Lopez had the audience. He had the content. But what he needed to truly elevate his channel was a professional-grade shop—complete with better tools, better equipment, and the kind of polished production quality that would attract even more viewers and sponsors. The upfront investment was massive, and waiting to save up could have slowed down his growth.
That’s when Lucky turned to Breeze. Using a fixed-fee advance based on his channel’s consistent performance, he was able to secure the funding needed to hire team members and build out his dream shop—without giving up ownership or changing the direction of his content.

With his new shop currently under works, Lucky will now be able to have a major boost in production quality. He’ll be positioned to increase his upload frequency, secure bigger brand deals, and grow his audience even faster.

“They knew exactly how to help me [...] because of them I’m going to be able to do a really cool build series on my channel showing step-by-step how we’re going to build our dream shop. I’m super excited to get started!” – Lucky Lopez

You can watch Lucky’s full testimonial here!


Creator Study #3:

Poetik Flakko — From $7,500/mo to $45,000/mo with Two Strategic Investments

Not every creator needs to make a six-figure business move to see game-changing results. For Poetikk Flakko (Fred), it started with a belief in what consistent investment in his content could do. 

When Fred first partnered with Breeze, he was averaging about $7,500 a month. He used his first funding round to invest in better equipment and faster editors, which helped him increase his output and improve video quality.

“My first investment took me from $7.5K to averaging $11K/month over the next 6 months,”

The second round? That’s when things really took off. 

“After my second investment, I jumped to over $40K just two months later. I never thought I’d be a YouTuber who could generate almost $50K in a month.”
- Fred 

With Fred being able to double down on quality and output, he has grown his channel 5x in revenue. He’s found the sweet spot of being able to create content and make significant income from AdSense without burning out or slowing down.


Why Creators Choose Breeze: 

Whether you're scaling production, buying back a channel, or just trying to create without limits, the cash is yours to use however you want. 

With Breeze—your advance is fast, frictionless, and flexible, with no dilution, no royalties, and hidden fees. Your advance is also tax-free and the fee is tax-deductible, so more money stays in your pocket! These creators took the jump in investing in their channel and they’ve grown exponentially in many different ways.

If you’re already making consistent revenue from YouTube and know your channel is ready to grow, Breeze can help you get there. Reach out to us or try our Funding Calculator below to get an estimate on how much cash you can receive!

Big Money to Big Creators

From $50,000 to $1,000,000s how much money are you looking to invest in your channel?

$25,000
Monthly Adsense Revenue
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